August 30, 2008

Basic Rules In Marketing 3

Rule 9.
Look To the Words, Keep the Idea
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There is a difference between messages and copy. A message is an idea or concept that you communicate to a target audience through a variety of activities. Copy is the articulation of the message for a specific activity.

Copy can and should change frequently. Messages should not. Copy should reflect current industry trends, cultural icons and social phenomena. Messages should focus on a single core idea. This may sound like a contradiction, but in fact it is an important distinction. The core idea your company or product stands for is fundamental to your business strategy. Therefore, shifting this message should be considered in the same league as shifting your business strategy.

Unfortunately, sometimes you get bored with your messages. You spend hours fine-tuning and testing them. Finally, by the time your campaigns launch and the message is out there, it feels old and stale to you. But you have to remember that your customers are just beginning to see the messages and that it takes a while for them to get through. Even though you're bored, your customers are not. They need to see your messages over and over again for them to register. Not necessarily the same words, but the same idea supported by the same brand.

You wouldn't change business strategies just because you're bored, yet marketers change their messages all the time to their detriment. You want to keep the message fresh and alive by changing the copy. This means using unusual language, a clever play on words, or a connection to a current event in your copy that adds life to a message while giving it some "staying power."

Your goal is Make your copy memorable, interesting, and quotable. People can remember It .To becomes a commonly- used phrase that people begin to use in everyday life, and make it always in your mind.


Rule 10.
Involve Your Customers In and They Will Understand
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Confucius said "Tell me and I'll forget. Show me and I'll remember. Involve me and I'll understand." He was a brilliant guy.

There are basically three ways your potential customers learn about your business:

• They hear one of your messages directly.
• They are told about an experience someone else had.
• They have an experience with your company.

Your message and the experiences you create are the common threads that tie these three things together. Think about it. As a consumer of stuff don't you appreciate it when you get to experience something first hand before buying it? Why wouldn't your customers - business and consumer - appreciate the same thing?

Involve your customers in a dialogue. Show them your products, your facilities and your people. Pull them in to something that matters to them and they will understand (and remember).

Rule 11.
Lead the Crowd and Be Different
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Differentiators are, by definition, those things that make your company, product or service different. Today in high-tech industries, technology at a product level is usually only a short-term differentiator. In consumer markets things like product design or brand image can be very compelling differentiators.

Differentiation is the way you go about separating your product from the crowd so it is more attractive to your potential customers. Not only do you need to differentiate your product from the competition, but also from your other products that might serve a similar need. The objective is to create a position for your product (or company) that others perceive as unique.

Quality can be a powerful differentiator but only in markets where quality is a really powerful customer desire like Medical equipment, it's heavily reliant on both product quality and brand image. quality ingredients are important factors to some consumers.

Promotional activities and incentives can also serve to differentiate products. These tactics tend to have a very short-term impact on sales figures - purchases pick up when there is a promotion or special. Then as soon as the promotion is over, purchase rates go back to their former levels. Not a bad thing, but you need to understand the dynamics of promotions in order to use them as a differentiator.

Where do you start? What do you do to actually differentiate your products? Well, you can start by summarizing what you know about your customer's problems, challenges, needs and fears. Follow that with a short description of how your product addresses what your customer needs and how it makes their life better. Map this against your customers' alternatives - the competition. This is where you find your real differentiators. They are often not technological, but rather business differentiators like service, quality, efficiency, relationships, and so on.

If nothing jumps out at you, then you have an interesting piece of information. Look beyond the basics. Look for opportunities "outside the box" and you might be surprised by what you find.


see you soon with more new rules.

August 28, 2008

The Interview: Basics

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Employers look for employees because they have a NEED. Don't mistake that the interview is about you – it is really about their NEED. You need to sell yourself as the right person to satisfy that need. Sure, you may have great experience, but WHAT'S IN IT FOR THEM?

Managers hire people in order to make their own job easier. How are you going to make the Hiring Manager's job easier? How are you going to make the Hiring Manager look good in THEIR boss's eyes? You need to make your skills, experience, and education relevant to THEM and their needs, goals, and situation. After every statement you make to the Hiring Manager, you need to at least mentally add " … and this will make your job easier because …" or " … and this will make you look good because …"

Imagine the Hiring Manager asking "… so how would that benefit me and my needs?" Make your answers and examples relevant to THEIR needs and communicate how hiring you will benefit THEM as well as the company.

If Managers hire based on their needs, then you are going to have to uncover and reveal their needs in order to come up with answers that will get your hired. Remember that every time a hiring manager asks you a question, YOU HAVE EARNED THE RIGHT TO ASK A QUESTION OF YOUR OWN. Questions are a great follow-up to a winning answer.

Early on in the interview you should use your own questions to uncover the hidden needs of the Hiring Manager so that you can tailor your answers and attitude to show that you understand their needs and that YOU are exactly the perfect person to solve those needs.

August 27, 2008

Blanco Negro 02

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Category: Animals, Dark, Photography
Live Demo of Blanco Negro 02

To download the Template just click in Download.

Minimal 02

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Category: ArtWorks, Dark, Vector
Live Demo of Minimal 02

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Futbol 01

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Category: Dark, Sport
Live Demo of Futbol 01

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Neosapien

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Category: Modernity, People, Photography.
Live Demo of Neosapien

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Negra 02

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Category: Computers, Dark, Vector
Live Demo of Negra 02

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Negra 01

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Category: ArtWorks, Dark, Vector.
Live Demo of Negra 01


To download the Template just click in Download.

Basic Rules In Marketing 2

Rule 5.
Study Your Customers And Get Ready To Know Them.


There is a different between describing your customers, and "getting to know" your customers.

" describing your customers" depend on (age, sex, location, decision-makers, vertical markets, company-size, or revenue).
In other words, "demographic data".
The demographic data is very important to describing your customers, and to make some basics lines of your marketing campaign, but doesn't help you "get to know" them.

Psycho graphic data, on the other hand, helps us understand the "why" behind the demographics. Psychographics focuses on attributes like personality, values, attitudes, interests, or lifestyles.
Psychographic profiles are really helpful when you are trying to define more personalized and targeted messages and campaigns.

Finally, there are behavioral attributes. these attributes refer to a person's behavior - or their actions or reactions to different products, messages, offers, etc. Behaviors can be either conscious or subconscious and provide an important final piece of information needed to "get to know" your customers.

keep it in your mind that:

Demographics = Who
Psychographics = Why
Behaviors = What

Rule 6.
Target Your Messages


like the old saying in the real estate business - "The three most important things in real estate are location, location, location."
In marketing the three most important things are targeting, targeting and targeting.

To create targeted messages, you first have to identify your audience - who are you talking to? You can use a variety of data (demographic, psycho graphic and behavioral - refer to Rule 5) to
divide your customers into distinct groups based on similar characteristics, needs or actions. By design, each group has fairly similar needs, so you can assume they will respond consistently to a given marketing tactic. They are likely to have
common reactions, feelings and ideas about a specific message. They are likely to respond in a fairly predictable way to a marketing campaign focused on a specific product, sold at a given price, and distributed and promoted in a certain way.

Use this kind of targeting to improve the focus and impact of your marketing activities. Understanding how different groups of customers perceive their problems helps you define your messages more clearly. Understanding behavior helps you to select the right marketing activities to reach your customers.

the bottom line:
You can sell more efficiently because you are targeting the right customer with the right product, with the right message in the right way.

Rule 7.
How You Can Be Heard?


A Persona is a detailed account of the daily life of a fictional customer.
but how we can use this advantage?

Statistics and data are useful in helping us paint a picture of who your customers are, what they value and how you can expect them to behave. But at some level it is very impersonal. You talk about your customers in very generic terms. You don't connect with them as individuals. The only way to be heard is to make this data more personal. "Persona-based marketing" goes beyond simple data.

Persona-based marketing describes who a prospect or customer is, by answering questions such as: What keeps this person awake at night? How do they spend their time? How do they like to receive information?

Personas create a dramatic, concrete portrait of your customers. It allows you to build a marketing message that's relevant to them and their lives. A Persona is a detailed account of the daily life of a fictional customer. It is usually written in real-life terms, even going so far as to give a personal name to each Persona. Persona descriptions typically include:

• A day in the life scenario.
• Daily work activities.
• Household and leisure activities.
• Goals, fears, and aspirations.
• Computer skills, knowledge, and abilities.
• Market influence.
• Demographic attributes (age, marital status, religion, etc.)
• Psycho graphics attributes (lifestyle, values, beliefs)
• Technology attitudes.
• Communication methods.
• Cultural considerations.
• Personal quotes.

Rule 8.
Look To the Big Picture And Always Be Aware Of What Happening Around You.


"The Big picture" mean be aware of what happening and what your competition are doing or Planning to do.

Your customers have many options. It is up to you to communicate to them in context of the overall universe of possibilities - the market in which you operate. Your job is to convince customers that your product, service or solution is obviously the best choice for them.

Understanding how your company, product or service stacks up against the competition is a logical step towards creating a message that is convincing and compelling.

you must know your relative strengths and weaknesses and positioning your offer accordingly. It's important to look beyond the walls of your cubicle and get a sense of what is going on around you. It is sometimes really easy to get caught up in the internal perceptions of the market.

Look always To the Big picture and always be aware of what happening around you.



hope you enjoyed the lesson and find it useful.
see you soon with new rules in marketing.

August 26, 2008

Basic Rules In Marketing

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Rule 1.

Marketing is important stage must lead to increased sales.

what really matters in your ways of marketing. Is that helped the company sell more products. it's that simple. In other words, marketing is the way you create and distribute messages to get people's attention so you can convince them to buy more of your products or services.

Rule 2.
Plan a Little and Do a Lot More.

We can classified marketing people into two groups: Planners and Doers.
The Planners: They are endearing for their need to always "have a plan." They think, analyze, request more data and then reassess their assessment. Then something changes! After a moment of panic and deep breathing, they get to work. They go back to the plan and test their assumptions, review their contingencies and are quite proud to report that the plan is still workable "with a few tweaks.". they plan and plan and plan but actually don't do very much. Of course Planners are important and we need them, Without them the Doers will be in big problems, it's like a body with out their head!

The Doers: they on the other hand, must be doing something. Doesn't matter what they do, the most important thing that they are doing something, Anything. It doesn't matter what they do as long as they are "moving " and "making progress." They have great ideas, and are excited and energetic. They are generally fun to be around. Because of the infectious spirit of the Doers.
The issue is whether the Doers are doing the right things. Are they consistent with the strategy and business objectives? Are they integrating with other activities going on? Are their activities repeatable? Can they grow over time?

The point is, you need both Planners and Doers in order to get things done. The biggest issue - the lack of balance between strategy and tactics.
You need a strategy must be practical, and tactics must be integrated.

Rule 3.
Know What's Your Goals

one of the first questions you need to ask Before you start any marketing project is "What are our goals? What are we trying to accomplish?"
one of the most important questions you must be asked to your self. with this questions you will know what to do, showing to you if you've been successful, if you are worked right .

How can you choose between the two approaches if you don't have a clear understanding of what you're trying to accomplish? Without knowing your goals, you have no basis to evaluate your options. That means you can't make decisions effectively. On top of that, you can't evaluate the results of your project - because it isn't clear what you were trying to accomplish in the first place.

Rule 4.
Choose Your Priorities.

you must know Which option/s helps you reach the objective.
How to reach the objective:
• Faster?
• For less money?
• With better results?

Prioritization doesn't have to be complicated and doesn't have to take a lot of time. Try following these simple steps next time you're faced with a difficult prioritization challenge.

• Brainstorm a list of everything you'd like to accomplish in order to achieve
your objectives.
• Outline the potential impact of each activity on the business objective.
• Estimate the cost of each activity (time, money and resources).
• Evaluate the likelihood of success.
• Identify the activities that provide the biggest return on investment (ROI).
• Prioritize the activities according to their ROI.

Having laid out an articulate, well thought out assessment of the options, you have done everything in your power to help the organization pick the problem they want to solve. Rest assured - there will always be more problems to solve. Can you think back to a situation where prioritization would have helped you more effectively achieve your objective? I know I can.


Next lesson in "Basic Rules In Marketing"

Rule no.5 study your customers and Get ready to Know them.
Rule no.6 it's the most important thing ……
And other new rules.

See you in the next lesson.

August 25, 2008

Vista 84

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Category: Business, Computers, Internet
Live Demo of Vista 84

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August 17, 2008

254 Essential Articles Directories

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publish your articles all over the web by submit it in the biggest articles directories in the world wide web.

but first, what's articles directories?
articles directories is like big community that contain just an articles in any field, the articles is wrote by an authors like you and me.
so, if I publish my articles in the articles directories what will I get?
1- unlimited target traffic for your blog.
2- More backlinks for your blog that's mean better pagerank for your blog and better result in search engine.
3- marketing for your site and your articles, it's possible that any newspaper, magazine or blog offers you to buy your articles to publish it.
4- and in the end, your articles gives you fame!, not like a star from Hollywood but as an expert, people will give you the Respect and Appreciation that you Deserve.

any way let's explore some of the best articles directories that will makes a very good and positive result for our blog.

Articles Directories:

1. clickz.com
PageRank: 7
to submit your article Click this Link

2. whatis.techtarget.com
leading online tech dictionary and encyclopedia.
PageRank: 7
to submit your article Click this Link

3. pubs.acs.org
PageRank: 7
to submit your article Click this Link

4. magportal.com
PageRank: 7
to submit your article Click this Link

5. EzineArticles.com
the biggest article directories in the web, it's a matching service between tens of thousands of expert authors and millions of readers & publishers looking for expert solutions to millions of problems. EzineArticles is owned by highly-respected entrepreneur Chris Knight, and is arguably the king of article directories. EzineArticles has been around since 1999.
PageRank: 6
to submit your article Click this Link

6. GoArticles.com
another big article directories, it's owned by Canadian publishing giant, Jayde Online, Inc., and has been around since 2000.
PageRank: 6
to submit your article Click this Link

7. WebProNews.com
is an articles and newsletter database covering a variety of ebusiness topics including SEO, SEM, Affiliate marketing and ebusiness site design/development. WebProNews has been around since 2000. PageRank: 6

8. ArticleDashboard.com
bills itself as "the premier source of free content for newsletters, ezines, and websites." The site also offers free syndication services for authors and publishers. ArticleDashboard has been around since 2005.
PageRank: 6
to submit your article Click this Link

9. Buzzle.com
features its own directory, free e-mail, message boards, news, articles and short stories online. Buzzle provides information on health, travel, science, technology and lifestyles. Technically, Buzzle is an online news magazine. But you can submit articles to them, once you pass their approval process. Buzzle has been around since 1999.
PageRank: 6
to submit your article Click this Link

10. AmericanChronicle.com
is another one of my favorite article directories. Actually, it's a family of 21 different article directories. Like Buzzle above, it's techically an online news magazine. And also like Buzzle, you can still submit your articles to them, once you pass their approval process. AmericanChronicle has been around since 2004.
PageRank: 6
to submit your article Click this Link

11. ArticleCity.com
bills itself as "your one-stop source for free articles." And not only can you submit articles, you can submit press releases as well. ArticleCity has been around since 1999. PageRank: 6
to submit your article Click this Link

12. selfgrowth.com
Self Improvement
PageRank: 6
to submit your article Click this Link

13. bpubs.com
PageRank: 6
to submit your article Click this Link

14. articles.webraydian.com
PageRank: 6
to submit your article Click this Link

15. businessknowhow.com
Business ideas for small business and home business. Advice, start-up, marketing and management information and resources.
PageRank: 6
to submit your article Click this Link

16. bpubs.com
Business Publications Search Engine
PageRank: 6
to submit your article Click this Link

17. selfseo.com
PageRank: 6
to submit your article Click this Link

18. IdeaMarketers.com
is a great article directory that will not only let you submit articles, you can build your own ezine as well. IdeaMarketers is owned by highly respected entrepreneur, Marnie Pehrson. IdeaMarketers has been around since 1998.
PageRank: 5
to submit your article Click this Link

19. webcontent.com
Health articles
PageRank: 5
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20. sideroad.com
PageRank: 5
to submit your article Click this Link

21. allfreelancework.com
PageRank: 5
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22. articlesbase.com
PageRank: 5
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23. mainstreetmom.com
PageRank: 5
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24. theallineed.com
PageRank: 5
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25. freesticky.com
PageRank: 5
to submit your article Click this Link

26. propertymagnate.com
international property, Property and overseas real estate
PageRank: 5
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27. powerhomebiz.com
Home Business
PageRank: 5
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28. web-source.net
PageRank: 5
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29. digital-women.com
Business Articles
PageRank: 5
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30. zongoo.com
PageRank: 5
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31. ehow.com
PageRank: 5
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32. articlealley.com
PageRank: 5
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33. articlesfactory.com
PageRank: 5
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34. aracontent.com
PageRank: 5
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35. alumbo.com
PageRank: 5
to submit your article Click this Link

36. boconline.com
PageRank: 5
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37. businessnation.com
PageRank: 5
to submit your article Click this Link

38. content-articles.com
PageRank: 5
to submit your article Click this Link

39. theallineed.com
PageRank: 5
to submit your article Click this Link

40. webreference.com
Web Design and Development Tips & Tutorials.
PageRank: 5
to submit your article Click this Link

41. site-reference.com
Internet Marketing Articles and SEO Articles.
PageRank: 5
to submit your article Click this Link

42. majon.com
PageRank: 5
to submit your article Click this Link

43. articlepoint.com
PageRank: 5
to submit your article Click this Link

44. Searchwarp.com
is one of my favorite article directories, because it feels more like a friendly community than an article directory. It's very colorful and vibrant. Another reason I like it so much is because they publish the author's picture along with their articles. In fact, I liked their concept so much, I borrowed it when I started my own article directory. Searchwarp has been around since 2002. PageRank: 4
to submit your article Click this Link

45. Isnare.com
is an outstanding article directory owned by entrepreneur Glenn Prialde of the Phillipines. Isnare has been around since 2004.
PageRank: 4
to submit your article Click this Link

46. articlemaniac.com
PageRank: 4
to submit your article Click this Link

47. webarticles.com
PageRank: 4
to submit your article Click this Link

48. article-idea.com
PageRank: 4
to submit your article Click this Link

49. zinos.com
PageRank: 4
to submit your article Click this Link

50. easyarticles.com
PageRank: 4
to submit your article Click this Link

51. certificate.net
PageRank: 4
to submit your article Click this Link

52. marketing-seek.com
PageRank: 4
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53. authorconnection.com
PageRank: 4
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54. howtoadvice.com
PageRank: 4
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55. articlecat.com
PageRank: 4
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56. articlesbeyondbetter.com
PageRank: 4
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57. marcommwise.com
PageRank: 4
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58. earticlesonline.com
PageRank: 4
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59. valuablecontent.com
PageRank: 4
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60. upublish.info
PageRank: 4
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61. edubook.com
PageRank: 4
to submit your article Click this Link

62. articlemotron.com
PageRank: 4
to submit your article Click this Link

63. news.boconline.com
Business Opportunity News
PageRank: 4
to submit your article Click this Link

64. businesstoolchest.com
Free Articles for Home Business Owners and Small Business Owners
PageRank: 4
to submit your article Click this Link

65. ezine-dir.com
PageRank: 4
to submit your article Click this Link

66. addme.com
PageRank: 4
to submit your article Click this Link

67. businessnation.com
Small Business Articles.
PageRank: 4
to submit your article Click this Link

68. ibizresources.com
Articles for business owners seeking maximum growth and productivity
PageRank: 4
to submit your article Click this Link

69. ladypens.com
PageRank: 4
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70. uniterra.com
PageRank: 4
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71. webmasterslibrary.com
PageRank: 4
to submit your article Click this Link

72. dime-co.com
PageRank: 4
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73. awomaninbusiness.com
PageRank: 4
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74. business-opportunity.biz
PageRank: 4
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75. articlebeach.com
PageRank: 4
to submit your article Click this Link

76. article99.com
PageRank: 4
to submit your article Click this Link

77. articlesender.com
PageRank: 4
to submit your article Click this Link

78. a1-articledirectory.com
PageRank: 4
to submit your article Click this Link

79. addme.com
PageRank: 4
to submit your article Click this Link

80. articleblast.com
PageRank: 4
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81. articlepros.com
PageRank: 4
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82. bestmanagementarticles.com
PageRank: 4
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83. ezinefinder.com
PageRank: 4
to submit your article Click this Link

84. free-articles-zone.com
PageRank: 4
to submit your article Click this Link

85. salesopedia.com
Sales
PageRank: 4
to submit your article Click this Link

86. smartads.info
Business Tips & Internet Marketing Source
PageRank: 4
to submit your article Click this Link

87. tools.devshed.com
Webmaster Tools, Developer Tools, Programming Tools.
PageRank: 4
to submit your article Click this Link

88. articlekit.com
PageRank: 4
to submit your article Click this Link

89. articlecube.com
PageRank: 4
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90. articlerich.com
PageRank: 4
to submit your article Click this Link

91. a1articles.com
PageRank: 4
to submit your article Click this Link

92. articlegeek.com
PageRank: 4
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93. bharatbhasha.com
PageRank: 4
to submit your article Click this Link

94. e-topic.com
PageRank: 4
to submit your article Click this Link

95. betterseeker.com
PageRank: 3
to submit your article Click this Link

96. top7business.com
Tips & Secrets To Help Build & Grow Your Business
PageRank: 3
to submit your article Click this Link

97. allwomencentral.com
PageRank: 3
to submit your article Click this Link

98. bigarticle.com
PageRank: 3
to submit your article Click this Link

99. sportsarticles.com
sport articles
PageRank: 3
to submit your article Click this Link

100. marketingarticles.com
Marketing Articles and Advertising Advice
PageRank: 3
to submit your article Click this Link

101. articletrader.com
PageRank: 3
to submit your article Click this Link

102. positivearticles.com
PageRank: 3
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103. articlegarden.com
PageRank: 3
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104. website-articles.net
PageRank: 3
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105. connectionteam.com
PageRank: 3
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106. linksnoop.com
PageRank: 3
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107. a1-optimization.com
PageRank: 3
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108. articlebiz.com
PageRank: 3
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109. articlegold.com
PageRank: 3
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110. articlewarehouse.com
PageRank: 3
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111. articlefinders.com
PageRank: 3
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112. articleavenue.com
PageRank: 3
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113. vectorcentral.com
PageRank: 3
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114. oocuz.com
PageRank: 3
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115. ezine-writer.com.au
PageRank: 3
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116. articles-galore.com
PageRank: 3
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117. rlrouse.com
PageRank: 3
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118. 9searches.org
PageRank: 3
to submit your article Click this Link

119. articlezilla.com
PageRank: 3
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120. klienwachter.com
PageRank: 3
to submit your article Click this Link

121. familyhistoryarticles.com
Family History Articles
PageRank: 3
to submit your article Click this Link

122. articlehealthandfitness.com
Article Health And Fitness
PageRank: 3
to submit your article Click this Link

123. clickbankguide.com
ClickBank Articles
PageRank: 3
to submit your article Click this Link

124. impactarticles.com
Business, Marketing & Leadership Articles, Serving Writers, Publishers, Webmasters and Business Professionals.
PageRank: 3
to submit your article Click this Link

125. smallbusinessoutpost.com
Help for Small Business Owners and Home-based Entrepreneurs
PageRank: 3
to submit your article Click this Link

126. marketingideashop.com
Marketing and business articles for entrepreneurs and women business owners
PageRank: 3
to submit your article Click this Link

127. upromote.com
PageRank: 3
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128. workathomearticles.net
Free Business Content
PageRank: 3
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129. amazines.com
PageRank: 3
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130. afroarticles.com
PageRank: 3
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131. contentrover.com
PageRank: 3
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132. thewhir.com
PageRank: 3
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133. articleresponder.com
PageRank: 3
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134. articlewisdom.com
PageRank: 3
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135. bestsellersworld.com
PageRank: 3
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136. readezarchive.com
PageRank: 3
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137. contentking.eu
PageRank: 3
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138. e-calc.net
PageRank: 3
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139. promotiondata.com
PageRank: 3
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140. reprintarticles.com
PageRank: 3
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Most of the Directories need to sign up.
some Directories are closing the article's submit, but we can use it to increase our knowledge.

and Remember, the most important thing to the Articles Directories is the article belong to you and you are the writer and the author of it.
Good Luck to every one.

August 15, 2008

What is RSS and why we need it?

Photobucket

What is RSS?

(Really Simple Syndication) is a way to read many of your favorite websites in the same place, at anytime. Frequently updated content such as blog entries, news headlines or podcasts usually have an RSS button displayed.

RSS is becoming increasing popular. The reason is fairly simple. RSS is a free and easy way to promote a site and its content without the need to advertise or create complicated content sharing partnerships.

http://i530.photobucket.com/albums/dd344/FromPro2U/FromPro2U/rss-parent-teen1.png?t=1218836501* the button looks like this.

Once you click this button, you are ’subscribing to the website’ or subscribing to their ‘feed’ of content, where you will get a summary (or in my case the whole article) of all new posts.

Where do you read your feed?

Once you decide to subscribe to a site, the feed (content) goes to your Feed Reader or a News Aggregator. This is a simple software that organizes all of the RSS feeds you have subscribed to from various sites and easily displays them for you to read and use in one place.

Don’t get discouraged, this is simple and can be really fun once you get going! A lot of teens use RSS to keep up on their favorite music, events and news. Once you click on the RSS button, it will ask you where you want the feed to go (little icons). You can choose anyone you want:

There are many free RSS Readers available. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows - integrates with Outlook). I use Google Reader because I have gmail. My Yahoo, Bloglines are also popular web-based feed readers.

Why would I want to RSS?

RSS provides benefits to both readers (users) and web publishers.

1. It gives you the latest updates. Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updated site, you can learn about the latest as soon as it comes out.(wonderful advantage - for sites and blogs owners - that gives your site regular visitor)

2. It saves on surfing time. Since an RSS feed provides a summary of the related article, it saves the user's time by helping s/he decide on which items to prioritize when reading or browsing the net.(looks like you given your visitor a free service Through this easy widget)


3. It gives the power of subscription to the user. Users are given a free-hand on which websites to subscribe to in their RSS aggregators which they can change at any time they decide differently.

4. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.

5. It is spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.(direct way to publish your site Through site's content, and content is the king as we all knew)


6. Unsubscribing is hassle-free. Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user is asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.

7. It can be used as an advertising or marketing tool. Users who subscribe to or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.(you can take advange of this step by using marketing to prodcts and Affiliate programs)
 
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