Build Your Successful Product Websites that People Love
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
And you want to do it using the internet. Purely online. No TV, newspapers or radio. No print ads. Assume you’ve already done all of the above (you should have) and just want an online strategy that will work.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
There are many things you can do. Every experienced online marketer will agree that the first step is to set up a home base or launch pad. Some website where people can find you and your product online. Some place where you can funnel attention and traffic towards. It’s where you pitch your work. It’s what people will be sharing.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
This article will talk about how to create an effective website to promote your new product (or just about anything you want).
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
How People Usually Promote Products Online
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
The most common way of promoting a new product involves the development of a new website or web page to showcase it. In both cases, the goal is to provide information about the product, capture attention, generate interest/desire and sales.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
If a new webpage is built, it usually takes the form of a straightforward sales page and is hosted on an existing domain. If a new website is developed, the sales page format can be extended into an informational site with a community built around the product.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
It’s impossible to say what works for every product out there. So let’s avoid generalities and assume a specific scenario. Say your product is a new book and you want to promote it. Here are some of the common methods used:
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
- Method One – Set up a landing page for the book on your existing personal website or blog. A product page is also often created on the publisher’s website or a distributor like Amazon.com. This is usually a page with promotional blurbs or recommendations, along with a synopsis of the book and reviews from the press.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
- Method Two – Buy a new domain name exactly similar or related to the book’s name and set up a website just for the book. This will include a blog where you can share knowledge by posting essays, articles related to current events or updates/news regarding the book. Press reviews, testimonials and author bios are included too.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
From what I’ve seen, all book authors or publishers take either one of the above two approaches. If you’re really savvy and smart you’ll do both method one and two: Optimize your own personal website and set up a new hub just for the book. Connect them together.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
Then proceed to put up regular articles, not veiled infomercials for the book but actual content that informs and benefits the general reader. Provide value first. Sales is almost an after-thought. First thing to remember when creating successful product launch websites.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
Develop a Laser Like Focus on Delivering Maximum Value
Image Credit: Dashu Pagla
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
Let’s retrace our steps. You want people talking about your book and telling their friends and family. You want word-of-mouth to spread naturally and ripple outwards. Every day you want someone who has never heard of you to discover your book and tell someone else about it.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
In order to do that you need to increase the value you offer to everyone who lands on your website. You need to sculpt that value until it has a laser-like focus. It should be extremely engaging and incredibly tangible.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
For most book marketers, method one and two is the extent of what they will do. But it often results in a pretty boring website. And boring doesn’t help you to get word of mouth.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
Here’s what I think: Method one and two do work. But they aren’t focused enough to deliver maximum impact. People can be easily distracted online. After getting to your site, they first have to orient themselves and then after that, search for the value you offer. What’s so cool about you or your book? What’s your message? Why should I care about your book?
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
Imagine being a visitor who lands on your website. What do they see? A bunch of testimonials and blurbs floating around somewhere to the side, a blog with content related to the book’s topic, news of a book signing in a city they don’t live in and even if they do get so far… a bio of someone they don’t know and most probably won’t care about.
How to, money, Internet, product, traffic, search engines, marketing, Product Websites, how to, Twitter, business, People Love, Marketing, internet, Dosh, strategy, How To, make money online, new product, Facebook
Is that the best way to encourage word of mouth? Refine your website. Make it better.
