Online Businesses and Internet Marketing

It’s possible to increase the amount of money you earn from your blog or website without increasing the amount of traffic you currently receive. While the amount of traffic greatly affects how much money you earn, all income sources can be tweaked to generate more revenue without an proportionate increase in traffic.

One simply needs to strategically optimize your website in order to best accommodate whatever traffic you are currently receiving.

This article will provide some useful details on the various methods and principles you can immediately use to improve the overall net revenue from your website or blog.

Main Principles to Follow for Greater Income

There are three main principles you should remember when trying to increase the overall income for your site. These are conversion, leverage and diversification:

* Conversion. If you want to make money from the same ad space on your blog without an increase in traffic, you need to develop greater conversion rates for affiliate programs and contextual ads. This includes restructuring your website to highlight specific webpages, projects or advertisements.

* Leverage. To expand your income beyond on-site advertisements, you need to start using your site as a platform towards something a specific service or product that brings in an external income.

* Diversification. To increase your overall earnings, you also need to gradually develop a diverse income stream by experimenting with multiple ad programs and monetization strategies which fit the overall content and direction of your site. This also involves the development of content that can be easily monetized.


5 Ways to Gradually Make More Money from Your Website

These five methods are practical explanations of how you can apply the three principles outlined above to your own website or blog. Consistent application of these methods will ensure that you increase the income generated from each site.

1. Make an Effort to Use Affiliate Links Regularly

Reviews of products like books and software or other websites will allow you to generate income via affiliate links. Conversions for affiliate links will always work best when combined with personal recommendations within content.

Strive to write objective reviews of these products or websites on a regular basis. Write one review every week and you’ll gradually develop a substantial archive of monetized content accessible by search engine traffic and other visitors.


2. Develop and Display a List of Recommended Websites/Products

This list of websites should be prominently displayed on a sitewide level although you can choose to display it on its own webpage. Each of the recommended websites should preferably be linked to a presell page on your website.

This can come in the form of a review post or a short note detailing your experiences with the website or product. I highly recommend creating your own presell page, instead of sending your visitor directly to the affiliate product or website because presell pages will lead to higher conversion rates.


3. Focus on Conversion: Optimize your Existing Ad Placement

Income generated from on-site advertisements can vary a great detail depending on placement, particularly if they are contextual CPC or CPA ads. Try experimenting with ad formats and placement on your site while monitoring your click-through rates and ad earnings at least once every week.

This should gradually give you a good idea of where to best place your ads for maximum earnings. You can also choose to place ads on specific areas of your website for greater overall performance. For instance, effective monetization of your single post pages will provide an additional source of income.


4. Diversify Your Income: Try New Monetization Tactics

Diversification of your income is one method to make full use of your blog’s earnings potential. Sign up with new ad networks and run ads to test if they produce equal or higher earnings. Some websites work very well with Adsense, others would probably do better with text link sales (aff) or direct ad sales.

A good way to pick up different ad-models is to observe the various sites in and outside of your niche. How are they monetizing their site? Can you apply the same method to your own site?

Another method of monetization would involve offering premium features or content for subscribing members. This requires a substantial amount of work but may work if your site already has an established audience which trusts your product or brand.


5. Leverage Your Blog to Promote Your Services or Business

If you have a particular skill such as web design or writing, I would recommend putting up a page on your site promoting your services. This aim of this page is to let visitors know that you are available for hire and will encourage interested visitors to contact you for assignments on specific projects.

This indirectly increases your monthly income by providing a revenue source on top of your regular monetization methods. David Airey is a good example of a freelance graphic designer who leverages his site to promote his services.

David’s blog clearly shows that he is available for hire and prominently displays his portfolio. A collection of featured articles on topics such as graphic design, advertising and branding demonstrates his knowledge on the topic to prospective clients. It also helps that he has optimized his site to rank well for local search terms like ‘graphic design edinburgh’ and ‘web design edinburgh’.


Building Traffic is Still the No.1 Priority

While the above methods will definitely increase your online income, building regular amounts of traffic to your website is still of primary importance because it exponentially increases the amount of money you can earn from every single ad format or program that you run.

Should you need more information on traffic building, do check out my category of articles specifically on how to get more visitors to your website.